AHED 790: Program Management Institute
Instructor: Julie Coates
Location: Online
Dates: September 9 - November 28, 2024
Credits: 4
Fee: $160.00
Train to analyze data to make the best decisions. Learn key financial formulas as well as design a winning brochure. You will learn how to increase registrations and start successful new programs. This training ends with the Certified Program Planner exam and eventual certification upon passing the exam.
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AHED 790: Advanced Programming Institute
Instructor: William Draves
Location: Online
Dates: September 9 - November 1, 2024
Credits: 3
Fee: $120.00
Students learn the best strategies, proven techniques, and step-by-step how-to
procedures for developing successful new programs. To acquire information necessary to increase the success rates of new programs. The AIDA principle of brochure and website design. How to determine when to cancel a course or event. Needs assessment surveys that give you actionable information. The difference between marketing and promotion. Program management techniques that work. Program development strategies and how to select repeat programs and key planning formulas.
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AHED 790: Certified Marketing Professional Institute
Instructor: William Draves
Location: Online
Dates: September 9 - November 1, 2024
Credits: 3
Fee: $120.00
This course is designed to explore the best practices and strategies that maximize the effectiveness of a lifelong learning marketing department. It provides an overview of theory-based techniques for winning marketing strategies, including unique selling proposition and branding, data collection and analysis, the AIDA Principle and printed promotion creation, websites, and digital marketing. Participants will discuss suggested strategies and be prepared to take a Certified Marketing Professional Institute exam after eight weeks of course participation.
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AHED 790: LERN Annual Conference 2024
Instructor: Julie Coates
Location: Online
Dates: November 18 - 21, 2024
Credits: 1
Fee: $40.00
The content of the LERN Annual Conference consists of in-depth educational opportunities in the areas of adult and continuing education administration, program analysis and market research and design. Upon completion of the core track of the conference agenda, participants are prepared to sit for the Certified Program Planner exam and to earn the CPP designation upon demonstration of content mastery. Other conference content addresses issues related to contract and corporate training, adult teaching and learning, program development and analytics, online learning, e-marketing, and promotion of adult education programs.
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AHED 790: Recruiting and Retaining Adult Students
Instructor: William Draves
Location: Online
Dates: September 3 - November 29, 2024
Credits: 3
Fee: $120.00
Design techniques to enhance communication with prospective adult students and
generate registrations. Master techniques for integrating traditional print as well as digital communication to effectively recruit and retain adult learners. Understand the relationship of print communication and digital communication and how these two techniques enhance the effectiveness of each other. Have a more in depth understanding of advanced important recruitment concepts that are the foundation for improving enrollment results. Be able to apply advanced recruitment concepts to the practical how-to practice of creating both digital and print communication. Increase your confidence about the effectiveness of your own recruitment efforts.
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