University Brand Toolkit

 

As the flagship university in the state, the University of South Dakota has a long tradition of academic excellence. As such, the university's public image should reflect this rich history and promising future.

 

Trademarks & Licensing

The USD Brand

The University of South Dakota name, symbols logos and marks are valuable university assets. In order to fully protect the brand, USD and the Office of Marketing Communication and University Relations registers and licenses its marks though the Learfield Licensing Partners. Only vendors officially licensed through Learfiled Licensing Partners may produce merchandise or other goods bearing the University of South Dakota name, logo or trademarks.

Royalties

Any item, including those sold to a university-related entity, are generally subject to royalty fees.  These fees may be waived in cases where the products are for internal use and will not be resold.

 

USD Brand Guide

The USD Brand Guide outlines appropriate usage of the university logo and graphic elements in support of the university’s brand initiative. In order to sustain this initiative, the university requests diligence by the entire campus in adhering to this guide. 
 
Usage of the logo and the other graphic elements supporting it allows the university to put forth a consistent, recognizable institutional image. By applying it without fail, USD reinforces its brand promise and professional standing. Please remember that branding is a strategic effort that goes far beyond a logo and marketing communications. A total brand experience must be delivered throughout the institution.

Branding

Branding is a strategic effort that goes far beyond marketing efforts, which is why a total brand experience must be delivered throughout the institution. Your diligence and cooperation in adhering to our brand standards allows USD to put forth a consistent recognizable institutional image and reinforce our brand promise and professional standing.

What Needs to be Approved?

  • All publications, fact sheets, flyers, direct mail
  • Letterhead and forms
  • Newsletters and periodicals
  • CD's, videos, television, radio
  • Advertising and job announcements
  • Trademarked and logo clothing
  • Promotional products (e.g., pens, cups, etc.)

How Can I Get Assistance & Approval? 

Bailey Quanbeck, ([email protected])
Interim Senior Director of Marketing
Slagle Hall 108
Phone: (605) 658-6254

The university provides various resources to help campus communicators uphold the USD brand and project a positive and professional image to various audiences.

Office Resources

PowerPoint

University Logo Standards

Our logo serves to identify the university in all forms of communications. It must be used consistently and correctly in all communication efforts to present a unified image to our audiences. Please see Graphic and Editorial Standards for acceptable and unacceptable logo usage, placement and colors.

  • The logo is restricted to official university entities only; it is not to be used by student groups and organizations, on personal and organizational websites, social media or any other unofficial university representation.
  • All university logos and their uses are subject to interpretation and approval by Creative Services.
  • The horizontal logo is acceptable when available space does not permit use of the primary logo.
  • Colors are PMS 186 and black.

University of South Dakota Logos

Download logos using the links below.

  • If you require a format other than those below (for example, black and white or reverse color), email [email protected] to request it.
  • Resize logos proportionally by holding down the Shift key while using the resizing handles. 

University of South Dakota

University of South Dakota: College of Arts and Sciences

University of South Dakota: Beacom School of Business

University of South Dakota: School of Education

University of South Dakota: College of Fine Arts

University of South Dakota: School of Health Sciences

University of South Dakota: Knudson School of Law

University of South Dakota: Sanford School of Medicine

University of South Dakota: Graduate School