Students studying in the library together.

Social Media Marketing

Gain the knowledge and real-world experiences you need to become a creative brand builder across all social platforms and industry certifications to enhance your resume.

Why Study Social Media Marketing?

As a social media marketing minor at USD, you will engage in interactive projects and activities that will prepare you with the skills and experiences you need to succeed in the rapidly-changing media industry. Here you will find a variety of hands-on learning opportunities, such as interning as a content curator and brand builder for a company. Our program provides you with rich experiences in and beyond the classroom so you can pursue your career in marketing, brand building and influencer marketing or as a content strategist.

Become a leader in content calendars, brand building and community management so you can analyze engagement data, identify trends in customer interactions and plan digital campaigns to build communities online.


Degrees & Offerings

Social Media Marketing

Minor
  Vermillion Main Campus

A minor in social media marketing prepares you to build brand personas, engage in content planning, lead SEO efforts and work in media relations so you can be a leader in the social media marketing industry.

Program Details

Undergraduate

College

Department

Contact

Admissions

Departments & Facilities

Explore the departments, facilities and centers that contribute to your education in media and journalism.
Behind the scenes during Coyote News TV.

Media & Journalism

Media connects us to each other and our world. Explore the art of storytelling and media marketing through the Department of Media & Journalism.

Faculty & Staff

Get to know the faculty and staff in your department. We're here to provide mentorship, expert instruction and an academic community for you and your peers.
Bio Image for Faculty Member Michelle Van Maanen

Michelle Van Maanen

Chair-Media & Journalism

Specialty

Journalism, Digital Media Writing, Theory
Bio Image for Faculty Member Lori Costello

Lori Costello

Assistant Professor
Bio Image for Faculty Member Janet Davison

Janet Davison

Lecturer

Specialty

Media and journalism, writing
Bio Image for Faculty Member Travis Loof

Travis Loof

Assistant Professor

Specialty

Media Psychology
Perceptions of AI
Bio Image for Faculty Member Todd Mechling

Todd Mechling

Instructor

Student success story

Rachel Ehlers smiling.
I was able to take full advantage of the wide selection of interesting classes, join multiple student media organizations, and make lasting connections with both my fellow students and my professors. These connections helped me land career-changing internships with organizations such as Sanford Health and Fresh Produce and land my current role at the third largest bank in SD. I credit the support I received during my time at USD, and the support I still receive from the professors within the program as a large part of my professional success.

Rachel Ehlers

B.A. Media and Journalism '20
Marketing Communications Coordinator

Take the Next Step